If we talk about automation – the more we travel in future, we realise that things are not going to remain the same. Initially only corporations and business houses were asked to take a leap of faith on technology and now it is asked to human kind in general. With advancements brought by Apple and Google in home devices integration, car integration and much more to come, I feel so excited as well as a bit nervous about what will happen to the spontaneity and responsiveness of human being. Today, I do not try to understand how the weather system works in my area. Because, weather apps give me information more than I require. In the same way, I do not put an effort to memorise way to some location. Maps are there to help me. But, I fear that this is making me less vigilant and less spontaneous and more dependent. I am not sure if I wanted to stop using all gadgets and services; and live a life which was there with me 5 years ago. Having said that, both Apple and Google are moving very fast to gain the market share in these areas. They foresee the future or rather they want to force the advancements in future. They both have launched their integration platform. But, both of them have different customer base. Google’s primary business model has been advertisement driven and Apple’s primary model has been unmatched experience. However, Google may have to work hard in terms of acquiring market share. Customer base of Google (specifically Android) is low-end smartphone owners. Recent market trends portray that Samsung is losing on the market share to companies like Micromax and Xiomi. When we talk about home and car integration, initially they will be a part of renowned high end devices and cars and not in local brands. Majorly, high paying users are customers of Apple. Launching platform would not help Google to gain the marketshare. They also need to convince manufacturers and other OEM partners for integration. Apple has a leading position here. Apple does collaborate with other partners but they do not seem to be chasing the partners. Google, on the other side, needs to plan those colloboration well in advance to make something successful. That being said, running hardware and software single handedly has a long term effect on all the big strategic decisions coming along. That is why Microsoft and Google (service companies) tried their hands on Nokia and Motorola (hardware companies) whereas Samsung (hardware company) is trying to develop Tizen (service segment). The only company who got it right is Apple. Let me know your thoughts on this in the comment section.